Discovering Skool.com: My First Impressions and Insights - A Must-Read for Online Entrepreneurs
To share a bit of the behind-the-scenes of my business, I’ve just come across a fairly new platform, that seems to offer loads of exciting possibilities for anyone who has an online business, or would like to start making money online.
I’m right at the start of my journey with Skool, but I thought I’d document some of my journey in case it might be helpful for other people considering joining Skool.com
This blog has been structured around the questions I had when I first heard about Skool, and the answers I’ve found. Reach out if you have any other questions and I’ll go off and find the answers for you!!
What is Skool?
Skool is a platform that allows you to build a community, deliver course content, schedule events, email your community members and collect payments, all in one place. It also has some really great gamification features which encourages members to stay engaged in the community you’ve created.
It is very user-friendly and makes it easy to create, manage, and monetize your courses, allowing you to focus on what you do best — inspiring and empowering others.
How can I make money on Skool?
Alex Hormozi* wrote a post on school last month explaining 8 of the ways people are making money on Skool so far - here’s his post:
“1) "Swap to Save" Paid to Paid. People coming over form Discord or Patreon communities and instantly recapturing 20% of their revenue + getting all the insane engagement Skool offers. Pretty simple. Put 20% of your topline from customers you bring the platform back into your pocket.
2) "Free only". Simply swapping from other social media groups to Skool often makes people more money because all your posts reach your customers, your competitors aren't running ads to your groups, and the gamification Skool offers allows you more ways to encourage your community to engage. People are reviving formerly dead communities in a matter of days/weeks. You make your money from the customers buying other stuff from you like physical products, services, etc.
3) "Free THEN Paid". You start your group free. Seed it with awesome people. Heavily vet the first few members to make sure the '10 true regulars' embody what you want he group to be about. Then, once you have enough momentum, switch the group over to paid. All free people stay grandfathered (which is an awesome way to incentivize people to come early. aka - "i'll be charging for this soon but you get lifetime free. get in now while you can.")
4) "Free AND Paid". You start two communities. One free and one paid. Paid group is for beginners. People try with low risk. Then, if they like what you have, they move up to the advanced (paid) group.
5) "Influencer Partners" into paid. You partner with an influencer who doesn't have a community. You manage it. They send the traffic. You negotiate a split. They get more money. You get more money without having to market. A great work split. As an aside - an AWESOME way to make life changing amounts of money if you can find the right influencer. You can also do this for more than one. Create a portfolio of communities.
6) "Outside Experts" into paid. You start a community NOT being an expert, but just invite people who are into what you're into. Then, you let the community come to life. Then you bring experts in who can bring value to that community. The expert gets distribution to their message. They get recorded content and edification. Your community gets value. You get credit for bringing everyone together.
7) "Zero to hero" into paid. Without being an expert, you just document your own journey doing anything in depth. This gives you added motivation to stay consistent. People pay to watch you do it or join along with you. They can follow whatever you do, or, just get the voyeur experience. Both have value to different people. You can choose to spend a portion of the money on stuff that benefits the whole community. Or, on things like equipment that they get to enjoy vicariously through you.
8) "Curate" into paid. Without being an expert, you assemble the best free resources on the internet around a specific topic. Your main benefit that you sell: TIME. Everything is available, already, for free on the internet. But - people don't have the time to sift through it. So, you do the work of sifting through it and putting it all in one place. Think value per second of consumption. At the end of the day, thats all anyone cares about. And you still get the credit for making it happen without being an expert but leaning on those who are.”
Do you have to pay for Skool?
There are lots of communities that are free to join, but if you want to host your own community it will cost you $99 per month (after an initial 14 day free trial period*).
What do you get for your $99 / month subscription fee?
Skool.com isn't just another online learning platform — it's a place to build community, centered around shared passions and objectives. Whether you're a seasoned expert or a passionate enthusiast, Skool.com empowers you to build a space where your audience can come together, learn, and grow, with the potential to promote your other offers to a group of people who already know, like and trust you.
You get access to training delivered by Alex Hormozi and Sam Ovens, on how to make Skool work for you.
The thing I am loving the most about Skool is being ‘in the room’ with a lot of inspiring people, who are further ahead in their journey, and proving what is possible (really helps with the limiting beliefs!) There are regular interviews where you get the opportunity to learn how people are making Skool work for them. The community is so encouraging and supportive, and people are quick to help each other out.
Who is Skool for?
A big question I had was around how a lot of the communities on Skool seem to be about business, but I’m not a business coach, so will my community work on Skool?
On the Discovery tab on Skool you can search communities. Right now the categories are:
Business
Health and fitness
Personal development
Arts & crafts
Music
E-commerce
Love
Sales & Marketing
Tech
Spirituality
Finance
Beauty and Fashion
Real estate
Gaming
Sports
Productivity
Cars
Pets
Travel
So if your business / area of interest fits into one of these categories, there are other people doing it, so it’s a proven concept.
Skool is growing all the time - more and more people are joining every day, so your ideal clients will definitely be on the platform, it’s not just for people looking to learn about business. Although, even if it was, business owners have other interests too right?!
How does Skool work?
Skool.com provides you with the tools and flexibility to curate courses specifically tailored to the needs and aspirations of your community members.
What sets Skool.com apart is its commitment to fostering meaningful connections and facilitating active engagement within your community.
Here’s a 77 second video to help you understand what the Skool platform looks like 👇
Is Skool.com the right platform for me?
The only way you can know for sure is to try it. Get a 14 day free trial*, access the training, see what’s possible, get excited about what this could mean for you. Your free trial gives you full access to the platform's features and resources without any commitment. Take a look!
Let me know if you join and I’ll tag you in some cool posts and trainings to get you started
*Please note this is an affiliate link. If you decide to join Skool through this link I will get a commission at no extra cost to you
